Much of the conventional wisdom on SEO is outdated, from a time when search engines were much simpler systems. Today, search engines are much more sophisticated and discerning when finding and organizing information.
Here are a few misconceptions we feel could use clearing up.
Most firms know relatively little about how their websites are actually used, or if they are effective marketing tools at all. The reason? Firms are not using the right tools for measurement.
If you want to know how to better position your website on Google then there is an excellent source of information and tips - Google. They provide an entire section of their website with explanations, dos and don'ts, and other information.
Visit http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769
These concepts apply broadly, and following Google's advice will result in better position on other search engines too.
