SEO Definitions for Law Firms
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Web accessibility is the practice of making websites usable by people of all abilities and disabilities. Making a website accessible (navigable) for people with disabilities often has the additional result of making it more friendly to search engines. For example, when text alternatives to image-based navigation are provided.
Google's CPC (Cost Per Click) advertising program. AdWords ads are positioned alongside natural results based on multiple considerations: 1) the clickthrough rate, 2) the advertiser bid, and 3) the quality of the landing page.
A set of rules for specifying how to solve some problem. A search algorithm is set of rules for determining how a search engine will index content and present the search results to users.
An alternative text description for elements of a web page.
For example, images on web pages may have an alt attribute that contains a description of the image. Alt tags help to make web pages more accessible to the disabled.
Law firm websites tend to feature mostly text-based content and alt attributes are seldom needed, with the exception of website navigation.
For purposes of SEO, alt tags have little importance, as search engines have deprecated their value over time to combat SEO spamming. See Black Hat SEO for... more »
Anchor text is the text part of a link (usually underlined) – the words that are underlined in a link.
Anchor text is an important ranking factor for search engines like Google. Google pays special attention to this text and associates the keywords found in the anchor text to the web page to which it links.
Law firms will benefit from Google’s attention to anchor text if they are using a good content management system capable of advanced relational linking throughout their website. Relational linking should include attorney biographies and practice areas, at a minimum, but should also include related... more »