SEO Definitions for Law Firms
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Back links are links on other websites that link to pages on your website. Each link from another website to your website is considered a Back Link.
Bait and switch is an SEO spamming technique. It serves one page to the search engine but serves a different page for people show try to visit the web page.
Black Hat SEO is the use of any search engine optimization tactic that causes a website to rank or position better than its content justifies under normal conditions. As a general rule, it includes any tactic that helps a site position better without helping to improve the experience for people who are using the search engine.
Major search engines publish guidelines and other information about which SEO practices they consider to be black hat.
Examples include:
- Artificially increasing the number of inbound links to your web pages (like using link farms)
- Duplicating content from other web sites
- Keyword stuffing
- Spamming blogs or online forums with links to your website
- Using hidden text
Lists used by a search engine to keep track of websites that use black hat SEO techniques. Being blacklisted may result in poor page position or complete exclusion from search results.
See crawler, spider.
