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SEO Definitions for Law Firms

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Error page

A page on a website that is served to the visitor when the website does not function properly, or when bad requests are sent to the website (such as an old hyperlink to a page that no longer exists).

Law firms can serve customers better by using custom error pages. A custom error page might include suggestions for the visitor, like a list of alternative navigation like "Search our website", "or "Ask a question". These error pages may include advanced smart website features that can guess what the... more »


        

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Robots.txt

A plain text file placed in website’s root directory. Allows organizations to give direction to the search engine crawlers and spiders about which website pages should be included in search results, and which should be excluded.
In other words, it’s a way to tell the search engine to ignore specific pages or collections of pages.

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