SEO Definitions for Law Firms
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Two or more words a person searches for using a search engine. If one searches for "law firms in Connecticut" then that is the key phrase.
Law firms should be careful in selecting keyword phrases they wish to target in their SEO campaigns. Many firms believe that broad searches like "law firm Washington" are important, but find out later that even a top ranking for that key phrase may not yield much traffic, or may yield... more »
A word a person searches for using a search engine. If one searches for "lawyers" then that is the keyword.
A measure of how often a specific keyword appears on a web page. The more times a given keyword appears on your page the higher its keyword density. Search engines use keyword density to determine page position in search results.
Law firms should be careful when attempting to boost keyword density. Loading a page with the same keywords many times over in an attempt to position a page higher in search results may lead to low page position instead, of the page is considered to be keyword stuffed.
Moreover, adding... more »
The number of searches conducted on search engines for a specific keyword in a given period of time as compared to other searches.
The location or position of a keyword on a web page. Keywords found in the upper portions of pages are considered to be more prominent and have a greater impact on search engine positioning.
Law firms should be aware that even if keywords appear in the top portion of a page when you view the page, those words may necessarily be in the top portion of the HTML source of that page. Because search engines look at the HTML of web pages, it is... more »
Excessive keyword placement on a web page in order to boost the page's ranking or position in search results. Generally considered to be a black hat SEO technique.
Law firms should be careful when attempting to boost keyword density. Loading a page with the same keywords many times over in an attempt to position a page higher in search results may lead to low page position instead, of the page is considered to be keyword stuffed. See keyword... more »
Pages or content that contain many relevant keywords that target a specific search phrase.
