SEO Definitions for Law Firms
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A web page where people go arrive after clicking a link from an outside source. The term is used to describe a page people arrive at from a clickable web advertisement, from natural search results, or some other referring web page.
The term also applies to pages within a website that are the starting point for a visitor to locate a specific type of content. For example, a law firm generally has a landing page for all attorney bios where visitors can search or browse through categories... more »
Useful information on website pages which may entice other websites to link to it.
Requesting links from other website owners for the purpose of increasing your website's page rank.
Law firms should consider the quality and topics of the websites linking to the firm's website. Links from web pages that are not relevant (do not feature any type of the same subject matter), or sites that are considered low quality sites because of other factors, may not help your... more »
A collection of interlinked websites with the purposes of increasing link popularity. Often considered to be black hat SEO.
While it is important to avoid practices that would be considered link farming, law firms should not be dissuaded from producing separate topical websites about specific kinds of law or legal issues. Mini-sites of this kind provide a focused topic that will attract a specific audience, will attract more focused... more »
A measurement of the quality and quality of web pages that contain links to your website. The more inbound links the higher your web page's popularity.
Law firms may look to online legal directories, partners organizations that maintain websites, or other sources to increase inbound links. Inbound link quality is important, however, and low quality legal or attorney directories, link schemes, repetitive links on law firm directory sites, etc. can actually count against a law firm's... more »
Links between web pages on different websites that are set up solely for the purpose of manipulating link popularity ranking algorithms. See black hat SEO.
Al element on that page that, when clicked, will open another web page location or file.
A record kept by the web server of all activity and traffic to a specific website. Logged data usually includes date, time, file name, IP address, referring web page, and the user's browser software.