SEO Definitions for Law Firms
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A description of the web page that is hidden and can be viewed only in the HTML code. The meta description may sometimes be seen in the search results of search engines. The description will not improve your search rankings, as search engines pay little attention to meta descriptions when ranking pages.
Law firms may decide to use meta description tags or not. Because description tags are only viewable to the person who is using a search engine, firms need to decide if they prefer to see a description or normal page content returned in the sample text... more »
A set of words used to describe a web page’s topic or content. Meta keywords are hidden and can be viewed only in the HTML code.
Law firms should be cautious in using meta keywords, if they decide to use them at all. Use of meta keywords will do little, if anything, to help to position your page higher in search engines. Poor use of meta keywords may result in lower page... more »
Excessive repetition of keywords in the meta tags. See also black hat SEO.
Information about a web page that is viewable only in the HTML code. There are many different kinds of meta tags but only a few are relevant to search engines.