SEO Definitions for Law Firms
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The target audience is group of people the website owners wishes to attract. Target markets are defined in many ways.
Law firms can benefit greatly by distilling their target audience into more distinct categories and sets. Doing so makes it easier to predict the behavior of the target audience – for example, the words they might use to search for a specific type of legal information... more »
A hierarchal classification system to organize topics and sections of a website.
An HTML tag used to provide supplementary information about an element. Similar to alt attribute. Not to be confused with title tag.
The text displayed in the bar at the top-left of the browser window. Generally visitors to your website ignore this area of the window, and therefore don’t see the title tag, but search engines pay attention to this tag as a good description of the page’s topic.
Law firms should be careful in selecting title tags for their web pages. Law firm website pages often use title tags that start with the name of the firm followed by the page topic. There are 2 problems with this approach:
- The firm name is... more »
The amount of data sent and received by visitors to a web site. Often used as a generic term to describe the number of people going to a website.
Law firm traffic is typically low as compared to many other kinds of websites, as the target audience is smaller (more narrowly defined) and the typical visitor is usually only looking for a specific piece of information (and will not casually browse law firm websites.)... more »