SEO Definitions for Law Firms
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Software use to visit websites. Internet Explorer, Firefox, Opera, etc. – are all web browsers.
Web Crawlers are programs that search engines use to find websites, download text-based content from those websites, and save it in a database. The content saved into the database by the crawler is used by the search engine to produce search results when a user searches for various keywords.
Note: A web crawler finds all the hyperlinks in a page and adds them to a list. A Spider catalogs or indexes content on websites. Crawlers and Spiders do different things, but the terms are often used interchangeably. Both are often referred to as Bots.
Second-generation of Internet-based services - such as social networking sites, wikis, communication tools - that help people collaborate and share information online. Web 2.0 incorporates and stresses the importance of simplicity and usability.
Law firms can benefit greatly from Web 2.0 by becoming students of successful Web 2.0 services in order to learn what is possible. In recent years, much emphasis has been placed on the use of social networking sites and basic content publishing sites in order... more »
Ethical SEO approved by the search engines. See also black hat SEO for comparison.